Phenotropil
Year
'24
Client
Valenta Pharm
Service
Product Design
An award-winning website for Phenotropil, transforming complex pharmaceutical information into a clear, credible, and engaging digital experience.
© Phenotropil
Challenge
The website needed to communicate a large volume of scientific and product information without becoming dense or difficult to navigate. The key challenge was to clearly explain the product, supporting research, and mechanism of action while building trust and maintaining the precision and credibility expected from a pharmaceutical brand.
Solution
I designed a structured content experience with a clear hierarchy, modular sections, and intuitive navigation across the product information, research, mechanism of action, dosage forms, and FAQs. Custom scientific illustrations and interactive motion effects were developed specifically for the project to make complex information easier to understand and give the brand a distinctive digital identity. The website received Silver at the 2024 Runet Prize.
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